Digital Growth Marketing


Workshops & courses for businesses.
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Paid Advertising


Our four day training course offers the perfect introduction to the basics of search engine optimization and content marketing strategy. Attendees will gain the practical skills needed to develop a comprehensive content marketing strategy, leveraging the software, tools, tactics, and techniques used in today’s industry. (*number of days can be reduced based on your needs - speak with our Learning advisors for more information)

What they will cover

  • Google Analytics
  • Landing Pages
  • Conversation Optimization & A/B Testing
  • Social Media Management & AdvertisingGoogle
  • AdWords
  • Segmenting & Marketing

Learning outcomes

Upon successful completion of the course, the attendees will be able to:

  • Understand the principles behind Paid Advertising and Digital Customer Acquisition
  • Learn and apply the process of Retargeting digital advertising
  • Learn and apply the Conversion Formula and how to work with Click-Through Pages
  • Understand Hypothesis Testing
  • Understands the principles of Designing content and ads for Optimization
Days
4
Hours/Day
8
CONTACT

SEO & Content Marketing Essentials


Our four day training course offers the perfect introduction to the basics of search engine optimization and content marketing strategy. Attendees will gain the practical skills needed to develop a comprehensive content marketing strategy, leveraging the software, tools, tactics, and techniques used in today’s industry. (*number of days can be reduced based on your needs - speak with our Learning advisors for more information)

What they will cover

  • Google Analytics
  • Search Engine Optimization - SEO
  • Content Creation & Strategy
  • Copywriting
  • Blogging
  • Social Media & Community Management
  • Email Marketing

Learning outcomes

Upon successful completion of the course, the attendees will be able to:

  • Be familiar with the Google Analytics dashboard
  • Become certified in Google Analytics and Google AdWords
  • Conduct a full digital audit of a company
  • Develop and implement an integrated digital marketing strategy
Days
4
Hours/Day
8
CONTACT

Want To Know More?


We believe that in order for organizations to thrive in today’s innovation economy, they must be ready to rapidly respond to change. Our world class faculty create one of a kind learning experiences -- to drive personal learning and in turn, to boost team performance.
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